Lola Normajean x MOP | OS SOVAQUITOS

It all started with a challenge from MOP, Portugal’s biggest name in the OOH industry, to create something that celebrates the Outdoor creativity. So we came up with “Os Sovaquitos“, four armpits that people to care about their hygiene in a funny and playful way. Besides a big outdoor at Lisbon’s subway, we created an Instagram page with daily videos and posts.